Workflow automation platform connecting 7,000+ apps — now evolving into a governed AI agent platform. December 2026 update added agent versioning (draft vs. published versions so you can test changes without breaking live workflows), redesigned Admin Center for multi-user governance, and a 'needs review' debugging state for failed runs. SOC 2 readiness work signals enterprise trust focus. Zapier Agents: free for 400 activities/month, $50/month for 1,500. Core workflow automation starts at $20/month.

Conversational AI assistant for writing, research, and content strategy — now with persistent memory and improved dictation. GPT-5.1 (Nov 2025) added 8 personality presets for brand voice consistency. GPT-5.2 added native multimodal understanding, 500K token context window, and real-time web browsing. January 2026 updates: dramatically improved voice dictation accuracy for mobile idea capture, and enhanced memory recall with a Sources panel that references chat history up to 1 year back — turning ChatGPT into a persistent content teammate that remembers client brand voices, campaign decisions, and content strategies.