Edits (by Meta/Instagram)
Meta
Meta's free mobile video creation app for Instagram and Facebook creators. Getting a new AI assistant that reads your actual Instagram performance data — views, retention, and what's working for your specific account — rather than giving generic content advice. Also includes multi-version A/B testing, audience insights, topic search, beat markers, and 4K watermark-free export.
Best For
- Instagram-focused creators and small businesses wanting a free, native video editor with built-in analytics
- Testing multiple versions of a Reel before publishing (A/B testing) to see what resonates
- Getting content ideas grounded in your own account's actual performance data, once the AI assistant rolls out broadly
Q'dUp Pro Tip: Download Edits now and get comfortable with the features already live — multi-version testing, audience insights, and Inspiration topic search — before the AI assistant rolls out broadly. If Instagram is your primary channel, this could replace a paid analytics or content ideation subscription. Mobile-only (iOS and Android), no desktop version.
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