Krea 2
Krea
Krea's first in-house foundation image model, launched May 12, 2026. Built entirely from scratch — no FLUX, no Stable Diffusion — and trained specifically for brand consistency and style transfer rather than pure photorealism. Upload a brand moodboard (past campaign photos, color palette, creative direction) and Krea 2 extracts the visual DNA: the grain, the lighting style, the compositional mood. It then transfers that style identity to new image generations. Independently benchmarked by Contra Labs within 0.14 points of GPT Image 2 on a four-model style fidelity test — a striking result for a non-frontier lab's first in-house model. Pricing: free public endpoint at launch (no credit card required); paid plans from $9/month with commercial license; Pro plan at $35/month adds all video models including Veo 3 and Seedance 2 integration.
Best For
- Agencies and SMBs frustrated with generic AI images that don't match client brand identity
- Teams with an established visual style — campaign photography, brand palette, compositional mood — they want to replicate consistently in new assets
- Marketing teams who think in moodboards rather than text prompts
Q'dUp Pro Tip: Try the free public endpoint at krea.ai/image/k2 — no credit card, no commitment. The moodboard workflow is closer to how marketing teams already think than prompt engineering is: instead of describing style in words, you show it. If the style fidelity benchmarks hold up under community stress testing (watch for that over the next few weeks), this becomes a serious contender for brand asset creation. Watch-out: it's a credit system, not unlimited. High-volume teams burning through 50+ images a day will outpace the Basic plan quickly. Also: at the same price tier, dedicated video tools deliver significantly more video output than Krea — if video volume is your priority, run the math before committing to the Pro plan.
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