AI Marketing GPS

Track and Understand Marketing Analytics

beginner

Set up analytics to understand what content is working, where traffic comes from, and how visitors behave on your website. Make data-driven decisions to improve your marketing.

Timeframe: 1-2 hours to set up
4 recommended tools

Step-by-Step Workflow

Set up analytics and start making data-driven marketing decisions

1

Install Google Analytics 4 on your website (free — tracks all traffic)

2

Set up Hotjar to see heatmaps and session recordings

3

Connect GA4 to Google Search Console (see which keywords bring traffic)

4

Set up conversion goals in GA4 (form submissions, button clicks, purchases)

5

Review weekly: top pages, traffic sources, and drop-off points

6

Use Semrush to benchmark your SEO performance vs competitors

Example Prompts

Use these prompts to get started with AI tools for this goal:

What are the most important metrics I should track for a small business website?
How do I set up conversion tracking in Google Analytics 4 for a contact form?
What does a heatmap tell me about my landing page performance?

Recommended Tools

These tools are specifically recommended for achieving this goal:

1

Google Analytics 4

Google

Analytics

Analytics platform with AI-powered predictive metrics, anomaly detection, and automated insights that surface important trends.

Best For:

  • •Understanding content performance
  • •Tracking conversions

+2 more...

analyticsmetricsdatainsights+1
2

Hotjar

Hotjar

Analytics

User behavior analytics platform with heatmaps, session recordings, and feedback tools that show exactly how visitors interact with your website. AI features include automatic insight summaries, behavior pattern detection, and AI-generated recommendations. Helps SMBs understand why visitors leave without converting — not just how many do.

Best For:

  • •Small businesses wanting to understand why visitors don't convert
  • •Landing page optimization and conversion rate improvement

+2 more...

analyticshotjarheatmapssession recording+11
3

Semrush

Semrush (Adobe)

Research Seo

All-in-one SEO, content marketing, PPC, and competitive intelligence platform. In 2026 includes AI Visibility Toolkit (tracks your brand mentions across ChatGPT, Gemini, Perplexity, and Google AI Overviews), ContentShake AI for automated content creation, and Semrush Copilot (free AI assistant). Acquired by Adobe in April 2026. Pro plan starts at $139.95/month.

Best For:

  • •SMBs who want keyword research, rank tracking, and site auditing in one place
  • •Content teams using ContentShake AI to generate SEO-optimized articles

+2 more...

seosemrushkeyword researchrank tracking+14
4

HubSpot Marketing Hub

HubSpot

Marketing Automation

All-in-one CRM, email marketing, social scheduling, landing pages, and workflows with integrated AI content assistant. AI features: content generation, smart CRM contact enrichment, AI campaigns (auto-test subject lines), predictive lead scoring, and automated workflows.

Best For:

  • •SMBs scaling from 1-2 person team to 5-10 person team
  • •Need integrated platform instead of juggling Email + CRM + Social + Analytics separately
crmemailautomationworkflows+2